NATIONAL INSURANCE GUIDE

Prudential Financial

Prudential

What Kind of Insurance Is Prudential?

Prudential Financial, Inc., widely known as Prudential, is a prominent U.S.-based financial services company specializing in a range of insurance and investment products. The company offers several types of insurance, including:

  • Life Insurance: Prudential’s life insurance offerings include term, universal, indexed universal, and variable universal policies. These products provide policyholders with financial protection for their beneficiaries, often including investment options.
  • Annuities: Prudential’s annuities allow individuals to plan for retirement by providing a steady income stream based on their investment. These products include both fixed and variable options.
  • Disability and Critical Illness Insurance: Prudential provides limited options for disability and critical illness coverage, designed to protect policyholders in case of serious health issues that impact their income.

Additionally, Prudential offers investment and retirement solutions, asset management services, and wealth planning, catering to both individual clients and institutions.

Prudential Financial, Inc. – Comprehensive Overview of Insurance and Financial Products in 2025

Prudential Financial, Inc. (PRU) is a prominent American financial services company with a robust presence in insurance, retirement planning, investment management, and asset management. Known for its diverse and innovative product portfolio, Prudential serves both individual consumers and institutional clients across the U.S. and internationally. Below is an extensive look at their core insurance products and related financial services, emphasizing their features, benefits, and recent innovations.

Life Insurance Products

Prudential offers a broad spectrum of life insurance options tailored to meet various financial goals and risk tolerances:

  • Term Life Insurance:
    Provides affordable, straightforward protection with coverage for a specified term (e.g., 10, 20, or 30 years). Ideal for budget-conscious individuals looking for temporary protection tied to income replacement or debt coverage. Prudential’s term policies often come with conversion options to permanent plans without new medical underwriting.
  • Universal Life Insurance (UL):
    A flexible permanent life insurance policy combining a death benefit with a cash value component. Prudential’s UL allows policyholders to adjust premiums and coverage amounts over time, catering to changing financial needs.
  • Indexed Universal Life Insurance (IUL):
    Builds cash value based on the performance of selected stock market indexes, providing potential for higher returns than traditional UL while offering downside protection through guaranteed floors. This product appeals to clients seeking growth potential alongside life coverage.
  • Variable Universal Life Insurance (VUL):
    Allows policyholders to invest the cash value in a range of securities, such as stocks, bonds, and mutual funds. This provides customized investment exposure with the possibility of greater returns, but also higher risk. VUL policies offer tax advantages and flexible death benefits.
  • FlexGuard Life (Indexed Variable Universal Life):
    An innovative and highly customizable policy launched recently that lets clients tailor death benefits, cash value strategies, and downside market risk protection. Features include choices of buffered market strategies and multiple riders, providing both investment growth and protection in volatile markets.

Additionally, Prudential offers riders and optional benefits like accelerated death benefits for terminal illness, chronic illness riders, and disability waivers on premiums.

Annuities

Prudential’s annuity products are designed to help individuals plan for retirement, delivering steady income streams that can last a lifetime or a fixed period:

  • Fixed Annuities:
    Offer guaranteed interest rates with principal protection, ideal for conservative investors wanting predictable income.
  • Variable Annuities:
    Provide investment options across diversified funds with the potential for higher returns alongside tax deferral benefits. These annuities typically include riders for guaranteed minimum income or death benefits.
  • ActiveIncome Insurance Overlay:
    A cutting-edge product introduced in 2025, ActiveIncome is an insurance overlay accessible through Dimensional Fund Advisors’ managed accounts. It delivers a variable lifetime income stream while allowing clients to stay invested in their chosen portfolios, preserving liquidity and flexibility. ActiveIncome is designed to address longevity risk and evolving retirement needs, with seamless integration into advisor-managed portfolios.

Prudential’s annuities often come with flexible payout options, including lump-sum, lifetime income, and period-certain payments, plus optional features to protect against market downturns or longevity risk.

Disability and Critical Illness Insurance

Prudential provides specialized protection products to safeguard income and financial stability in the event of serious health challenges:

  • Disability Insurance:
    Protects a portion of the policyholder’s income if they become unable to work due to injury or illness. Prudential offers group and individual disability insurance plans with short-term and long-term coverage options.
  • Critical Illness Insurance:
    Provides lump-sum benefits upon diagnosis of covered serious illnesses (e.g., cancer, heart attack, stroke). This coverage helps with medical expenses, recovery costs, or other financial obligations when primary health insurance benefits may be insufficient.

Prudential has expanded these offerings with enhanced underwriting flexibility and tailored benefits for both individuals and employers, emphasizing seamless claims service and wellness program integrations.

Group Insurance and Employee Benefits

Prudential’s Group Insurance business delivers comprehensive employee benefits solutions:

  • Group Life Insurance:
    Includes term group life policies with options for accidental death and dismemberment (AD&D).
  • Group Disability Insurance:
    Long-term and short-term disability plans to protect workforces from income disruptions.
  • Voluntary Products:
    Accident insurance, critical illness, hospital indemnity, and other supplemental coverages employers can offer as part of benefits packages.
  • Plan Administration and Absence Management:
    Prudential provides services to manage complex federal and state leave laws (FMLA, ADA, Paid Family Leave), streamlining employer compliance and employee experience.

In 2025, Prudential expanded further into the medical stop-loss insurance market, helping employers manage high-cost claims and stabilize employee benefit costs.

Retirement and Investment Solutions

Prudential supports retirement readiness with an array of products:

  • 401(k) and 403(b) Plans:
    Customized plan design, administration, and participant education.
  • Individual Retirement Accounts (IRAs):
    Traditional and Roth IRAs supporting tax-advantaged savings.
  • Retirement Income Solutions:
    Including guaranteed income riders on annuities, and withdrawal strategies designed for long retirement horizons.
  • Asset Management (PGIM):
    Prudential’s global asset management arm offers investment strategies across fixed income, equities, real estate, private credit, and alternatives to individuals and institutions.

These integrated solutions provide wealth accumulation and risk management aligned with client lifecycles.

International and Institutional Services

Prudential maintains operations beyond the U.S., particularly in Asia, Europe, and Latin America, providing:

  • Insurance products tailored for local markets, including life, health, and retirement plans.
  • Managed solutions for institutional investors and financial intermediaries.

Strategic partnerships and joint ventures (e.g., CITIC Prudential in China) enhance prudential’s global reach and product innovation.

Technological Innovation and Customer Experience

Prudential is continually innovating in technology to improve policyholder engagement and advisor support:

  • Launch of digital platforms for policy management, claims filing, and benefit tracking.
  • Integration of insurance overlays like ActiveIncome into managed investment platforms.
  • Use of data analytics and predictive modeling for underwriting, claims, and personalized product recommendations.
  • Enhanced mobile applications and online tools supporting seamless access and education.

Summary

Prudential Financial, Inc. offers a comprehensive suite of insurance and financial products in 2025 with an emphasis on flexibility, innovation, and client-centric solutions. Key highlights include:

  • Diverse life insurance solutions from term to sophisticated indexed and variable universal life policies.
  • Annuities including an innovative insurance overlay for lifetime income within managed portfolios.
  • Disability and critical illness coverages designed for income protection amid health adversities.
  • Extensive group insurance offerings to support employers and employees with life, disability, and supplemental benefits.
  • Robust retirement and investment management services addressing long-term wealth strategies.
  • Commitment to technological advancements enhancing customer and advisor experiences.

These offerings are backed by Prudential’s financial strength, broad distribution network, and strategic focus on retirement security and risk protection.

Who Owns Prudential Insurance?

Prudential is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol PRU. As a public entity, Prudential’s ownership is shared among institutional investors, individual shareholders, and private equity firms. Its largest shareholders include well-known investment firms such as BlackRock, Vanguard, and State Street, along with numerous individual investors. Unlike mutual insurance companies owned by policyholders, Prudential operates independently, answering to its shareholders.

The company was founded in 1875 and has grown significantly over the years, diversifying its offerings to become a leading provider of financial products worldwide. Prudential’s headquarters are located in Newark, New Jersey, and it maintains a strong presence both in the United States and globally.

What Company Took Over Prudential?

While no company has fully taken over Prudential, Empower Retirement acquired Prudential’s retirement business in a transaction completed in April 2022. This acquisition by Empower, one of the largest retirement services providers in the U.S., included Prudential’s full-service retirement business. Empower now manages a wide range of Prudential’s retirement plans, serving millions of customers previously associated with Prudential.

Prudential continues to operate its core life insurance, annuity, and asset management divisions independently. This strategic divestiture allowed Prudential to focus on its other key insurance and investment products, while Empower expanded its footprint in the retirement solutions sector.

How Do I Check My Prudential Life Insurance Policy?

To check your Prudential life insurance policy, you can follow these steps:

  1. Online Account: Prudential offers online account access for policyholders through its website, Prudential.com. By logging into your account, you can view policy details, including premium payments, coverage amounts, and beneficiary information. For first-time users, you’ll need to register with your policy number.
  2. Mobile App: Prudential also provides a mobile app that allows users to manage their policies on the go. Available for both iOS and Android devices, the app provides access to policy information, payment history, and more.
  3. Customer Service: You can contact Prudential’s customer service team for assistance by calling 1-800-778-2255. The support line operates from 8:00 AM to 8:00 PM EST, Monday through Friday, and representatives can help with policy inquiries, including account updates or making policy changes.
  4. Local Agents: For those who prefer face-to-face assistance, Prudential has a network of agents and advisors. You can find an agent through their website or by calling customer service for further assistance.

💬 What Are People Saying About Prudential Financial?

Prudential Financial is a longstanding and financially strong insurer offering a broad range of life insurance, annuities, and investment products. It is well-regarded for its financial stability and comprehensive policy options but faces mixed reviews regarding customer service and claims handling.

⭐ “Strong financial stability and diverse policy options”
“Prudential’s A+ rating from AM Best gave me confidence in their ability to pay claims. They offer many riders and customizable policies to fit different needs.”
— Bankrate Review, 2025

⭐ “Helpful online resources for first-time buyers”
“The website and tools helped me understand my options and get a quote online easily. It’s a good choice if you’re new to life insurance.”
— Consumer Review

⚠️ “Below-average customer satisfaction and service delays”
“Customer service can be slow and unresponsive. I experienced long wait times on calls and difficulty getting clear answers about my policy.”
— J.D. Power Study, 2023

⚠️ “High complaint volume reported”
“Prudential has a higher-than-average complaint index with regulators, mainly related to billing and claims issues.”
— NAIC Data

⭐ “Strong pension risk management and retirement solutions”
“Prudential is a leader in pension risk transfer and retirement income products, helping secure retiree benefits for many organizations.”
— Industry News, 2024

📝 Overall Rating from Customers


J.D. Power: 779/1000 (below industry average)
Bankrate Life Insurance Score: 4.1/5
AM Best Financial Strength: A+ (Superior)
Yelp Average Rating: 2.3/5 (mixed to negative reviews)
NAIC Complaint Index: High compared to peers

👍 Highlights:

  • Excellent financial strength and stability
  • Wide range of term and permanent life insurance policies with many customization options
  • Helpful digital tools and online quoting for term life
  • Strong expertise in pension risk transfer and retirement planning

👎 Drawbacks:

  • Customer service and claims handling receive mixed to negative feedback
  • Higher complaint rates reported by regulators and customers
  • Some policyholders report delays and communication challenges

Prudential Financial remains a solid choice for those prioritizing financial security and product variety but may require patience with customer service and claims processes.

Contact Information

Here are the main contact details for Prudential Financial:

  • Headquarters Address: Prudential Financial, Inc., 751 Broad Street, Newark, NJ 07102-3777, USA.
  • Customer Service Phone Number: 1-800-778-2255 (Life Insurance support)
  • Website: www.prudential.com
  • Office Hours: 8:00 AM to 8:00 PM EST, Monday through Friday

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